From James Bond to Social Media Fights: Are we starting to feel nostalgic for the traditional medias?

I was re-watching James Bond’s Skyfall for the tenth time (yes, it’s my guilty pleasure) and analyzing how Bond, understanding his opponent, decided to abandon his new tech gadgets—the ones that made him famous—and opted to fight with old-school firearms, knives, and dynamite. He eventually won the battle using traditional methods, discarding the new ones. Bond knew his opponent was as smart and strong as he was, but having managed to defeat him once, he understood that he needed to recall what had worked in the past to use it effectively in the present.

The Bond scenes made me reflect on the recent events we are currently witnessing concerning freedom of speech, social media, and the influence of the wealthy. These unspoken battles. Traditional media may be far from making a comeback, but with Meta’s recent decision to end third-party fact-checking on its powerful platforms, Instagram and Facebook, Elon Musk’s Twitter saga, the rise of unmonitored AI tools, and much more, I can’t help but wonder if we’re starting to miss the good old newspaper. There was something comforting about holding a physical paper, appreciating the fresh ink, and, most importantly, knowing that an army of verified sources and professionals had carefully created the content.

But as we continue to navigate this rapidly evolving digital landscape, and at some point, we all seem to be experts on everything, we really need to understand if we are prepared to deal with the consequences, which will become bigger than we have ever encountered. What’s coming has never been this unpredictable.

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